Using Twitter For Business
Recently business has realised the potential use of Twitter as a tool for marketing products and services directly to new customers. If you and your business want to capitalise on Twitters application for marketing heres some advice on running your Twitter marketing campaign:
- Set up your Twitter account and profile using your company name. When it comes to filling in your profile details make it keyword rich so if a potential customer is searching for companies such as yours they have a great chance of finding you on Twitter.
- Unless you run a REALLY informal company you should aim to keep your Tweet messages businessfocused. Potential customers dont need to know what you had for lunch.
- Whenever you are writing Tweets make your messages keyword rich this way people using alerts and searches will be directed to your Tweets when searching for your product or services.
- Use updates judiciously otherwise you will just annoy your potential customers. Once or twice per hour is enough.
- Use an IMstyle program like Twitterfox and Twhirl it sits on your desktop so it will be quicker and easier to manage than logging into the Twitter website every time you want to send a message.
- Tweetbeep is an alert service to let you know when people are tweeting about key phrases that relate to you and your business. This allows you to reply directly to them if they are looking for help or advice.
- Inform your newsletter subscribers hot leads and CRM database that you are available to follow on Twitter. Encourage your customers to sign up to Twitter by publishing special Twitter only deals after all a Tweet takes no time at all but a newsletter plenty!
- Promote your Twitter account everywhere possible your social networks social bookmarking sites on your company websites in your emails wherever you think customers will see it the more followers that you have the larger your potential audience/market becomes.
- Finally plan your Twitter marketing campaign carefully to attract the right attention and create the right buzz. Dont just tweet for twitters sake. Know what youre doing plan out your strategy and implement it effectively. Used properly Twitter really works as a great marketing tool.
Twitter is a highly effective tool for business users to connect directly with their potential customers. If you need help attracting new customers through Twitter Marketing email Nikki at nikkinikkipilkington.com
And of course you can follow Nikki herself on Twitter by going to www.twitter.com/NikkiPilkington and clicking on follow.
To see this article in it’s original form complete with links please visit
http://nikkipilk.sc10.co.uk/blog/2008/06/14/usingtwitterforbusinesspart3marketingwithtwitter/
About the writer:nbsp;nbsp;Internet marketing expert Nikki Pilkington is owner of NikkiPilkington.com an internet marketing and search engine optimisation company based in the UK offering higher google listings SEO website traffic generation Adwords management email marketing and more.
Related posts:
