Archive for March, 2009
Sales Letter: Some Good Steps For Making The Pitch!
A poorlywritten sales letter can turn off customers faster than a poor product or service. After all customers will not care about what you sell until they know that you care about them first. If you cannot care for your grammar and writing skills then why should they buy anything from you? The last thing anyone needs is a careless person and your customers know that. Practice the craft on products or services that you are familiar with. Start practicing writing sales letters on a product or service that you actually like and use. Although this sounds easy it can actually be difficult. How do you make a product or service sound good without sounding like you are hollering your praises out? How can your favorite shampoo sell without you having to showcase how beautiful your hair has turned out? How can you make your potential customers get that spa treatment of their dreams without you sounding like the spa paid you millions to make the endorsement? The best writers are those who can sound interested in something that they do not even remotely like. This can be a good practice exercise for you if you have already sharpened your writing skills for the previous exercise. Pick a product or service that you do not like and try to endorse it. This can prepare you for the times when you might be assigned to do a sales letter on a product or service that you do not believe in; you can always opt out and tell your boss that you do not want to get in the way of your principles but this option is one of the biggest nonos in the sales and marketing world.
As soon as you know how to get your sales pitch out its time to trim it down. The best sales pitches are no more than a few hundred words long. When writing a sales letter you need to keep your words convincing but to a minimum. Remember not all your readers have all the time in the world to listen to what you say make your little letter worth their while. For more details go to www.salespagerapidfire.com .Look back at all your previous exercises and count how many words you used in describing a product or service that you liked or did not like. How many words did you use? Did you use five hundred or two thousand words? Keep exercising: write the same sales pitch over again with fewer words this time but with the meat of your pitch still in it. Keep on trimming your pitch until you are left with nothing but the convincing summary of your endorsement. Writing a sales letter can be difficult if you do not know how to make a sales pitch. As with any other letter you need to be formal and respectful but not stiff and boring. You need all your skills as a writer and salesperson and you need to put them all into practice. So what are you waiting for? Pick up that pen or get to that keyboard and start writing a sales letter!
About the writer:nbsp;nbsp;www.saletriggergenerator.com
Rolling Luggage Hints
When you are packing to go on a trip it is a great idea to consider rolling luggage due to its ease of use and enhanced maneuverability while traveling from home to the airport to the hotel. There are numerous Hartmann products such as Rolling Regatta Luggage and Rolling Luxe Luggage which will be extremely easy to use maneuver for many years to come. Even the best rolling luggage in the world cant make up for poor packing though. Following are some tips for how to pack smarter in order to make the most of your luggage.
When packing your Business Cases for a work related trip you should consider that items such as sweaters and shirts should be folded neatly in a square and wrinkles should be ironed before you pack. Since you are going to be dressed to impress new business associates you want your clothes to come out wrinkle free when you arrive at your destination. If you are packing your Rolling Regatta Luggage for a pleasurable vacation however you will probably want to pack more items that are wrinklefree so you dont have to worry about that.
An important consideration when packing your Rolling Luxe Luggage is of course the weight. Airlines have strict guidelines regarding the weight of an item that can be taken on board as a carryon. You can save space by placing items like socks inside your shoes but if you try to stuff too many heavy things inside the rolling luggage you might not be able to get it on board.
When packing your carryon Business Cases or rolling luggage keep in mind that by only packing the necessities you will have room in your suitcase for everything to fit. Using this technique will also ensure your clothes will come out clean and wrinkle free. You will also have space to pack those local souvenirs and other products that you bought while if you are taking a vacation. Even with a work related trip you typically end up with more items in your Business Cases at the end of the trip than when you left.
About the writer: For more resources regarding Business Cases or even about Rolling Regatta Luggage and especially about Rolling Luxe Luggage please review these pages.
Review And Learn From Your Past Successes And Challenges
If youre like most small business owners you might be overlooking an important resource right at your fingertips.
Entrepreneurs especially those who are passionate about what they do often live life on a fast track after all theres a lot to do and much of it is up to you. It can be tough to take time out step back and reflect on analyze and learn from recent events.
In our MakeitFly Alumni Boards members start the meeting by sharing their biggest successes challenges and how they fared with their 30day goals during the previous month. We notice that successes and challenges are often linked to each other.
Though you likely arent looking for more projects to fill up your days much can be learned by stopping on a regular basis to study and learn from the past. I recommend setting time aside to assess your past month and ask yourself the questions below.
My Biggest Successes:
Note: Looking at this can be really encouraging!
What was the key cause of this success?
What did I do or not do that contributed to this success?
What new insights did this reveal that could be useful in the future?
How can I repeat this success perhaps in other areas?
My Biggest Challenges:
Note: Challenges could be viewed as failures. However seeing them as valuable learning tools to be used as stepping stones to future success is more fitting. In his recent book The Slight Edge author Jeff Olson quotes Thomas J. Watson Sr. founder of IBM as saying The formula for success is quite simple: double your rate of failure. Olson then adds If you go through life with the philosophy that failure is not an option then youll never have any good opportunities to learn.
What can I do or avoid doing in the future to prevent this from recurring?
What can I learn from this?
Profit from Lessons Learned:
In light of the above and with my longrange goal in mind what realistic goal will I set for the next 30 days?
Note: As entrepreneurs working for ourselves its easy to set goals and then later rationalize why we didnt achieve them. Increase your chances of success by asking someone else to hold you accountable to do what youve committed to do. Tell him or her to take this seriously and accept no excuses.
Dont miss out on this simple yet valuable resource. Plan to take time on a regular basis to reflect and learn from your past successes and challenges.
About the writer: Victoria K. Munro is cofounder along with husband Dave Block of MakeitFly LLC a company dedicated to creating success for small business owners through creatively designed programs and tools. Victoria has started and run nine different businesses. To receive FREE business success articles with tips to help you with your business sign up for their awardwinning ezine InFlight Refueling at: www.MakeitFly.com and receive a free copy of the eBook Get More Done in Less Time: 101 Quick and Easy Time Tactics Tips.
